Dan Greenberg Design

V0 Prototype using an Existing Radio Flyer Product for Child Testing

Close Up of V0 Prototype Steering Wheel UI

V1 Prototype for Ergonomic, Overall Function, and Play Value Testing

Close up of V1 Arduino and Stock Motor Controller Based Electronics

Looks-Like / Works-Like Prototype for Customer Demonstrations

Looks-Like / Works-Like Steering Wheel Prototype

DJ Dance & Spin

Based on the unsurprising insight that 1.5 – 3 year olds can’t drive well, I was tasked with designing a 6V battery op that didn’t require kids to look where they were going.

Starting with an existing Radio Flyer 6V battery op, I gutted it and replaced it with Arduino and stock motor driver components programmed to perform time-based “dance moves” based on one of five buttons pressed. The prototype could also be driven like a standard 6V battery op with a “Go” button on the steering wheel.

After child testing went extremely well (one girl in particular refused to get off while incessantly laughing), I proceeded to refine and develop the powertrain, user interaction, and song selection.

Detailed specifications and trips to China helped to achieve the choreographed movements of the car to the Royalty-Free music I selected through to production.

Patent WO2021034667A1